FEATURES ARTICLES
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>In with the In Crowd
Every mobile operator in the world has built up its subscriber base by attracting customers with prepaid charging models. Indeed, prepaid subscribers, despite carrier's attempts to migrate them onto post-paid contractys, make up the bulk of European wireless carriers' customer base. This presents a challenge to carriers if they are to deliver profitable, value-added services such as mobile content to the masses. John Aalbers looks at the issues.

Published by European Communications - Autumn 2006 Issue