Mobile Advertising is fast becoming an important part of the media mix for Advertisers to target and reach large audiences; and it is also becoming an important source of revenue for Mobile Operators. Fuelling this growth is the popularity of advanced mobile services and the willingness of consumers to receive advertising that appeals to their individual tastes and provide them with incentives and rewards.

VoluBill's solution for delivery of mobile advertising "Charge itTM for Advertising", provides an innovative way to easily deliver full page adverts to mobile users whilst they are browsing the internet from their phone. It provides Advertisers and their agencies important "reach" metrics, whilst rewarding subscribers with incentive points for accepting adverts sent by their network operator.