Volubill Business System (VBS) Policy Manager is designed to deliver policy and charging rules in real-time to multiple network, application and service delivery platforms. It makes decisions based on subscriber activity, service proposition, network usage and environmental variables such as time or location. It functions as an enhanced 3GPP Policy and Charging Rules Function (PCRF) and Subscriber Profile Repository (SPR) for communication, service and network providers – it is ‘enhanced' beyond 3GPP standards, because it's designed to meet not only the network goals but also the business goals in service segmentation, usage management and customer experience management, to enable operators to provide profitable, targeted and value-added services to subscribers.

Its rules represent the requirements of business, network and IT managers as stakeholders in how services are orchestrated and delivered end-to-end in accordance to subscriber preferences, service agreement and network consideration covering:

• Authorisation / Denial
• Charging Rule
• Quality of Service (e.g. Priority, Latency, Class, Route)
• Dialogue Redirection
• Bandwidth & Resource Allocation (e.g. Allocated, Shaping and Throttling)
• Quota Rules
• Routing & Location Sensitive
• Monitoring & Service Triggers

It can police subscribers and service agreements to a subscriber-level and subscriber-group level for the following mobile internet and broadband business models including:

• Service Quota & Bandwidth Caps
• Subscriber Overage Throttling and Termination (including EU Bill Shock)
• Fair Usage Control
• Parental Control
• Time-Based, Usage and Location Based Charging Switching
• Voice (incl. VoLTE), Video and Application QoS Setting, Bandwidth Allocation and Prioritisation
• On-Demand Bandwidth Turbo
• VIP, Profile and Spend Based Prioritisation and Charging (e.g. Business Class, Pre-paid vs. Post-paid vs. On-demand)
• Partner Service Priorities (e.g. official public internet VoIP)
• Peak Time Video and P2P Management
• Automated Service Advisory, Up-sell and Cross-sell
• LTE Real-time Roaming Control

When deployed with service delivery platforms and network access equipment, VBS Policy Manager fulfils the following roles:

• 3GPP / LTE Policy and Charging Rules Function (PCRF)
• WiMAX and Mobile Policy Decision Point (PDP)
• Intelligent AAA server
• Active Mediation

VBS Policy Manager is a high-performance policy product designed ground-up to support the multi-session nature of subscriber data service access. It is able to orchestrate every subscriber session as part of an overall service and revenue assurance strategy. In addition its ability to generate real-time Advice of Service dialogue with subscribers enables an efficient and effective ability for service upgrade, up-sell and advisory for revenue migration exercises.
 

In the context of IT B/OSS systems VBS Policy Manager can stand alone providing comprehensive policy management, subscriber profile repository (SPR), customer-care or self-care and dialogue management as a single vendor solution.

To enhance and maximise existing B/OSS investments VBS Policy Manager can also interface with assets such as:

• Customer Profile Repositories including CRM, Billing, HSS/HLR and Data Warehouse Systems
• Rating and Billing Systems that hold Product & Service Catalogue information
• Content Partner Management, Partner Relationship Management and Interconnect systems
• Active Mediation
• Policy Support Databases such as Black-lists and Censored Sites

VBS Policy Manager services the following types of network and service delivery systems:

• Network Gateways include GGSN, SGSN, B-RAS, PDSN and ASN-GW gateways
• Embedded or standalone service assurance systems such as Deep Packet Inspection (DPI) and Policy and Charging Enforcement Functions (PCEF) including Volubill Network System Core Controller
• Service Delivery Platforms and Application Functions such as IMS (including CSCF), VoIP, Triple-play and Content platforms

VBS Policy Manager benefits service providers because it:

• Enables real-time subscriber-level service and charging rules to be implemented effectively and efficiently
• Encapsulates the requirements for all stakeholders from business product and marketing managers to network and system engineers
• Enable swift-time-to-market with in-built network adaptors and common service configurations
• Seamlessly pre-integrating with VBS Convergent Charging and Volubill Network System Core Controller for a complete subscriber service control and monetisation system
• Strategically supporting LTE and Broadband network evolution
• Delivered by a specialist in charging and policy control products